Copywriting
Copywriting is the art of writing persuasive marketing texts that motivate people to take a certain action, such as making a purchase, clicking a link, donating money or booking a consultation. These texts may be written to be published in print or on the web. They may also include materials created for direct marketing, corporate videos and other sales and marketing materials. At McKinnon's Copy and Design, we have talented copywriters who can help you with your texts!
01
Compelling Content
Professional copywriting is about creating persuasive and engaging texts that capture the reader's interest and drive them towards the desired action, whether it's buying a product, subscribing to a newsletter or following a brand on social media.
02
Brand reinforcement
Through well-formulated messages, copywriting strengthens your brand and builds a strong and recognizable voice. This improves customer relations and creates a feeling of trust and quality around your products and services.
03
SEO optimization
Effective copywriting includes strategic use of keywords to improve your visibility online. By optimizing texts for search engines, you reach a wider audience and increase traffic to your website.
Why McKinnon's Copy and Design is a leader in copywriting
In the ever-changing world of marketing, standing out from the crowd is critical, and this is exactly where McKinnon's Copy and Design succeeds! With a combination of creativity, precision and a deep understanding of the client's needs, we have established ourselves as a leader in the copywriting industry. With us, you get exactly the help you need!
We offer customized solutions: One of the main reasons we at McKinnosn are so successful is our ability to tailor content to suit each client's unique goals and target audience. They take the time to really understand each project they take on, resulting in sharp and targeted copy that hits the spot. With us you get what you need.
We have experienced staff: McKinnon's Copy and Design boasts a team of experienced copywriters and designers who not only have technical skills, but also a natural feel for language and design. Our ability to weave together words and visual elements in a way that engages and convinces is unmatched.
Of course we think innovatively: In an industry where it's easy to fall into old habits, McKinnons continues to innovate. We are always looking for new ways to present our message, keeping their content fresh and relevant.
We always offer a results-driven approach: McKinnon's Copy and Design is not only interested in creating aesthetically pleasing copy; we strive to deliver results. Every piece of copy is designed to achieve specific business goals, whether it's increasing brand awareness, generating leads or strengthening customer loyalty.
Copywriting vs "regular writing"
Copywriting and "regular writing" (which is often called "content writing" or "editorial writing") have different goals and techniques. Here are some of the main differences:
Copywriting : The purpose is to convince or influence the reader to take a specific action, such as buying a product, signing up for a service, or clicking on a link. Copywriting is often used in advertising and marketing.
Casual writing : Can include a variety of purposes such as informing, entertaining, educating or reporting on news. This writing is more focused on conveying information or stories rather than selling.